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Trying
to conduct consumer research with low-incidence
consumer segments can be challenging and costly.
ESP's
versatility makes it simple and affordable.
ESP—a proprietary
quantitative consumer research tool from The Natural Marketing
Institute.
How does ESP work?
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NMI periodically surveys a nationally representative
online consumer panel of 50,000 U.S. adults
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NMI's ESP screens for awareness/usage
patterns across many low-incidence categories, such
as consumer packaged good brands and products, ingredients,
diets, health conditions, physical activities, magazine
readers, alternative healthcare services, retailers
shopped, and many others
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NMI retains these screener participants
for follow-up studies, allowing clients to access their
targets for a fraction of the cost of other studies
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Surveys of existing panels can be completed within 30
days
ESP allows you to:
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Discover awareness levels, usage rates, and other
behavior patterns among these low-incidence measures
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Conduct NMI primary quantitative studies with
the pre-screened consumer groups and save up to 50% off
the cost of primary custom research
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Analyze demographics, cross-usage, trends, and
more using existing ESP databases
For more information on how to include your
measures, current database content, or custom studies, please
contact Bob McNabb to
learn more.
© "ESP" is
a trademark of The Natural Marketing Institute (NMI), 2005
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