Overview

Baby Boomers' impact on society is well known. As this large consumer segment continues to age, they develop different attitudes, behaviors, interests, lifestyle activities, and needs than in previous life stages. Boomers are also taking a different approach to managing their physical, social, financial, and emotional health and well-being than have previous generations. Now in its second year, NMI has created a consumer research study designed to gain quantitative insight into the Baby Boomer Market.

• Understand how the Boomer market approaches all facets of  healthy aging
• Explore the unique, differentiated, and changing needs of Boomer adults
• Identify gaps and opportunities among the Boomer population
• Find effective communications strategies for use in marketing to Boomers
• Reinvent various facets of healthy aging activities

Research Methodology/Scope

• Quantitative research of 1,000 U.S. consumers (oversample of Boomer population groups)
• Insight into physical, social, financial, emotional and spiritual health across a range of attitudes, behavior, product usaage patterns, and other measures
• Covers multiple products, services and industries
• Topics cover media usage patterns, branding/advertising preferences, the role of healthcare, technology, caregiving, travel, lifestyle activities and   many others

Sponsor Deliverables

• Proprietary/custom questionnaire space within the research
• Custom data tables across all core and proprietary questions
• Customized, written analysis
• Boomer General Report

For more information on this research study, please contact Steve French.