Overview
LOHAS
is an acronym for Lifestyles of Health and Sustainability,
and describes an integrated, rapidly growing market for
goods and services that appeal to consumers who have a
meaningful
sense of environmental and social responsibility and incorporate
those values into their purchase decisions. NMI's
proprietary LOHAS consumer database covers a broad range
of attitudes,
behaviors, product usage rates, lifestyle patterns, and
demographics in this emerging marketplace.
Major
areas of focus include:
- Alternative
Transportation (Hybrid Vehicles)
- Energy-Efficient
Electronics and Appliances
- Green
Building Products
- Household
Products (Cleansers, Pet Products, Paper Goods, Light
Bulbs, etc.)
- Natural
and Organic Foods and Beverages
- Personal
Care Products (Skin Care, Hair Care, Cosmetics)
- Renewable
Power/Energy
- Socially
Responsible Investing
- Vitamins,
Minerals, and Dietary Supplements/Alternative Healthcare
- Healthy
Lifestyle Attitudes
- Media
Patterns
Understanding the LOHAS marketplace and identifying the
LOHAS consumer helps companies understand the interconnection
of
consumer values and purchase patterns across product categories
and the values that drive consumer purchase beyond the
point of consumption. Understanding these values will allow
you
to communicate with consumers in a much more meaningful
manner and develop long-term relationships.
Contact Gwynne
Rogers to learn more.
Applications
The opportunities for business are immense, from identifying
this emerging consumer group to developing new products,
new programs, new channels, and new businesses that align
with these intensifying consumer trends. The research is
also specifically designed to develop a meaningful and effective
communications strategy to reach your consumer target.
Specific applications include:
- Branding
- Channel management
- Communications
- Consumer targeting
- Corporate governance
- Cross-promotions
- Customer loyalty
- Media planning
- New business development
- Package design
- Positioning
- Pricing
- Product development
- Promotion ideas
- Strategic planning
- Supply chain management
Contact Gwynne
Rogers to learn more.
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