Prior to embarking on any consulting project, it is important to understand the true strategic intent of your initiatives. In other words, we must determine exactly where you are and where you want to go. To assure the ultimate solution is rendered, NMI treats each project with a refreshing, new perspective.

As such, the preliminary assessment defines the current situation a company or product faces, and identifies relevant initiatives, questions, and tasks that must be investigated.

Depending on the objectives, NMI may use any of several activities for this phase. An Internal Company Review will delve into past research, financials, product mix, and current marketing strategies. A Target Consumer Analysis will explore a variety of attitudes, behaviors, product usage, lifestyles, and demographics of relevant consumer segments through the use of our proprietary HWTD and LOHAS consumer databases. In addition, current levels of Brand Equity and relevant attitudes toward your company and brand(s) will be identified through a variety of activities. Finally, a Macro Analysis will explore health and wellness trends that will impact the success in achieving specific project objectives.

Ultimately, the Situation Analysis/Exploratory enables our clients to have a strong foundation of understanding for all ensuing activities.